Logo Concept
At the heart of our project, we embraced the idea of transparency, making sure our clients could witness and comprehend every step of our design studio’s creative process. This concept inspired our logo and the entire endeavor, resulting in the captivating theme of ”See through design”.
To represent this vision, we carefully selected an eye-shaped logo, symbolizing the ability to see and understand the design processes. The logo was crafted using the elegant and lowercase DAHLIA typeface, adding a touch of sophistication to our brand identity.
Reference
When crafting our logo, we took inspiration from various designs but aimed to depart from a mechanical or technical appearance. Instead, we focused on creating a fluid and dynamic design that harmoniously aligns with the essence of our studio’s name. The result is a logo that truly embodies the spirit and creativity of our brand.
Colors
The project uses these following colors. Primary and secondary colors — Black & White. And accent color — Orange Red for contrast.
Typography
Dahlia typeface grew from a land filled with elegance, 1910’s Italian lake posters and Art Nouveau feeling. Like so many flowers, it translates a sense of perfect balance between eccentricity and delicacy. It was designed in 2021 by Jérémy Schneider for VJ Type. Dahlia typeface is a display serif typeface, useful for headlines or short to medium-length texts.
Sporting Grotesque is an open-source sans-serif typeface designed by Lucas Le Bihan in 2016. The design features wide proportions, tight counters and wonky, off-kilter letterforms. The family is available in two weights—regular and bold—but doesn’t include italics.
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