In the world of branding, logos are the defining symbols that represent a company's image. Some logos are so iconic that they become a part of our cultural lexicon. But, what does it take to create such a symbol? For some brands, it takes millions of dollars.
That's right, some of the most recognizable logos in the world were created with a price tag in the millions. These logos are not only visually striking, but also carry a hefty price tag that would make even the most successful business owner's head spin.
One of the most expensive logos in the world belongs to BP, the multinational oil and gas company. In 2000, BP spent a whopping $211 million on a brand overhaul that included the creation of a new logo. It features a green and yellow sunflower that is meant to represent the company's commitment to sustainability. While the logo itself may be beautiful, the price tag is certainly eye-opening.
Now, these brands show that a logo is more than just a symbol. It's a representation of a company's values, image, and identity. While not every brand can afford to spend millions on a new logo, these examples show the importance of investing in a strong brand identity.
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